Carpo is a premium nuts, chocolate and coffee brand, renowned for its handcrafted products and luxurious atmosphere, with flagship stores across Central London and locations worldwide.
As competition continues to grow across London’s café scene, the challenge was not simply awareness. It was making carpo feel culturally relevant and discoverable for young audiences. Together, we partnered with carpo to launch and grow its TikTok presence from the ground up, translating its luxury in-store experience into scroll-stopping social content.
So we turned the camera toward what makes carpo special: people, products and experience
Here’s how we brought carpo to life on TikTok.
From store to story: building a social-first brand
From day one, our approach centred on humanising the brand.
By featuring staff and authentic in-store moments, carpo evolved from simply a luxury café into an experience audiences could genuinely connect with online.
Seasonal storytelling kept content timely and culturally relevant. We aligned products with gifting moments and festive occasions throughout the campaign.
We showcased coffee, chocolate and nuts within a wider luxury lifestyle narrative. Craftsmanship, heritage and indulgence were at the forefront. Rather than focusing purely on product promotion, we wanted to make the TikTok content feel like stepping into carpo Piccadilly itself.
Turning influencers into carpo’s voice on social
Influencers played a key role in expanding carpo’s reach and bringing the brand story to life across TikTok. We partnered with 13 creators, delivering 19 videos that generated over 1.5 million views across the campaign.
By embracing each creator’s unique style and audience, carpo was able to appear naturally across a range of communities. Working across lifestyle, London food discovery, travel, hidden gems and city activity creators. From working with micro to macro influencers, we aimed for carpo to show up naturally within different communities.
Together, these creators offered multiple entry points, helping it become a more shareable and discoverable brand on social media.
A paid & organic strategy working together
Alongside organic growth and creator collaborations, we implemented a paid media strategy designed to amplify top-performing content and maximise reach.
Beyond TikTok advertising and Google Performance Max, we also activated Google Maps ads to capture high-intent, location-based searches and drive footfall to carpo’s Piccadilly store. By targeting brand, seasonal and product-led keywords, we reached audiences actively searching for gifting and premium food experiences during festive moments.
This full-funnel approach ensured carpo was discoverable across platforms, reinforcing awareness while driving consideration during key seasonal moments.
Through a combination of creator storytelling, organic content and paid media, we successfully brought carpo’s in-store luxury experience to life on TikTok.
Published on July 20th, 2026
