New Results Showcase The Reason Behind The Popularity Of Reddit, TikTok and Snapchat
Although Facebook has been losing its shine, it continues to dominate the daily usage, according to a new report from Pew Research.
Pew Research interviewed 1,502 individuals about their social media usage and habits. It provided Pew Research with an overview of key trends and shifts within social media usage. The last twelve months have significantly impacted these trends and patterns as social media platforms saw a considerable rise in users. However, Pew Research has stated how the big dogs of social media are still unbeaten.
As indicated below, Pew states that YouTube and Facebook still reign as the most popular social media apps by a long way.
As described by Pew:
“YouTube and Facebook continue to dominate the online landscape, with 81% and 69%, respectively, reporting ever using these sites. And YouTube and Reddit were the only two platforms measured that saw statistically significant growth since 2019, when the Center last polled on this topic via a phone survey.”
Since Pew’s last findings, YouTube has grown by 8% whilst Facebooks usage has not changed, and Reddit’s usage grew by 7%. In addition to this, it showcases the rising potential of Reddit. The network communities’ website has gone through a significant effort to reinvent and clean up the platform to improve its appeal to a mainstream audience, as it wants to expand its revenue opportunities.
Pew also discovered that Snapchat and TikTok are very popular among a younger demographic.
“Even as other platforms do not nearly match the overall reach of YouTube or Facebook, there are certain sites or apps, most notably Instagram, Snapchat and TikTok, that have an especially strong following among young adults. In fact, a majority of 18- to 29-year-olds say they use Instagram (71%) or Snapchat (65%), while roughly half say the same for TikTok.“
Therefore, if you want to connect with younger audiences, these are the apps you should be operating. If this is not your audience of choice, Facebook and YouTube have the most significant reach to an older audience.
In further notes, Pew’s new data also discovered that:
- Women continue to dominate on Pinterest than over men (46% vs 16%).
- Half of adults who hold a bachelors or advanced degree use LinkedIn. Compared to a small percentage of those without university experience or less, who do not use the site.
You can read Pew Research’s full “Social Media Use In 2021” data here.
Finally, for our previous #SocialShort, click here.
