Pinterest Launches ‘Make a Statement Mask’ Challenge

Pinterest Wants To Encourage Mask Use

After numerous debates around the need for face masks, global health authorities are now largely united in their support for mask use in public, especially when not being able to socially distance yourself from others. Pinterest has now launched a new campaign that invites its users to ‘Make a Statement mask’ in the hopes of encouraging mask use.

With this initiaitve, Pinterest will highlight creators making unique masks, presenting them on a new board for people to see.

The social media giant has also mentioned the campaign being inspired by rising search trends on the platform:

“In the first couple of months of the pandemic, we saw explosive growth in searches for DIY mask basics, such as ‘easy mask DIY’ (21x) and ‘DIY face mask sewing pattern with filter’ (23x). And now, Pinners are getting creative and bold with their mask styles in order to incorporate them into their daily wardrobe and make fashion statements, with 36x more boards created for fashion face masks.”



(Image creds: Pinterest)

Pinterest’s campaign aims to shed light on the urgency of mask use while also tapping into Pinner creativity. With a possible second wave and still thousands of COVID-19 cases being reported every day, we all need to do our part to help limit the spread of the virus. If Pinterest’s campaign will serve as a way to get more people on board, we’re all about it!