Instagram Trials Full-Screen Story Display

Instagram Stories remains one of the platform’s most popular features; its usage continues to rise daily. As a consequence, the social media site is currently testing a new display with a small number of users. These users are now seeing a prompt below their regular Stories display to ‘See All Stories,’ which when tapped expands to full screen (depending on how many Stories you’re eligible to view).

Social Media Today suggests that the new test points to the likely future of Instagram, which is perhaps moving away from the traditional post stream. This supports what parent company Facebook has noted on the subject, commenting that Stories are on track to overtake the news feed as the primary surface for social media engagement. Some of the trialed users however have suggested on social media that the new display is somewhat intimidating or unappealing – the likelihood of Instagram pursuing this feature will thus likely depend on users’ reactions.

(Image creds: Social Media Today)