KLM Fight Blue With Blue

Influence Digital + KLM Boost Happiness on Blue Monday


This year we are working with our client KLM, to add a little extra happiness to everyone’s Blue Monday and throughout the winter months.

Blue Monday is apparently one of the most depressing days of the year, but this January we are working with KLM to turn things around!

With the Netherlands widely thought of as one of the happiest countries in Europe, KLM has decided to utilise their Dutch heritage to put a smile on Brits’ faces with the launch of #FightBlueWithBlue, a campaign to fight the winter blues and spread joy across the UK.

The campaign will bring Dutch happiness to the UK in the form of happiness hacks via social content, influencer content, a campaign microsite where users can upload and share their own happiness hacks, and the KLMood Booster, a pop-up activation, which dispenses happy treats to commuters in London, Manchester and Glasgow.

Find out more and join the movement here.