Is Facebook Mimicking Clubhouse?

Facebook is Reportedly Creating its Own Audio-Chat Feature

It might not come as a surprise to you that social media giant Facebook is rumoured to be developing a ‘Clubhouse’ replica.

Why would Facebook do this? To stifle competition of the members-only, audio-chat app that has taken the digital world by storm. Clubhouse is certainly a threat to Facebook’s authority – it rapidly gained over 2 million users, is the talk of the town and was recently valued at $1 billion valuation.

Clubhouse’s sudden popularisation perhaps gave impetus to Twitter’s progression with an audio Spaces feature, and now Facebook seems to be playing a similar game.

As explained by The New York Times, “Facebook executives have ordered employees to create a similar product [to Clubhouse], said the people, who were not authorised to speak publicly. The product is in its earliest stages of development, they said.”

[Image Creds: Screenrant]


Facebook already has video rooms, but nothing exactly like Clubhouse’s (evidently) desirable audio-chat functionality. Plus, the company has the infrastructure and tools to replicate it, so it seems natural that it would do so to deter users from moving across to another platform.

Moreover, Facebook is a notorious copycat in the social media world, to their extent that it has landed itself in trouble with regulatory bodies been investigated over various antitrust claims.

When it comes down to it, Clubhouse’s key function can be easily copied by any of the social media titans. Will its lack of a feature that is unique, enticing, yet irreproducible be its downfall? All will be revealed in upcoming months.

Finally, for our previous #SocialShort, click here.

  • Outstanding Agency! I've been working with Influence Digital and they consistently impress. Their expert team, clear communication, and innovative approach make them invaluable partners. Highly recommend!Alvaro Lopez, Primavera Sound
  • Across Paid Social and Creative, ID are experts in their field. Their collaborative approach, expert insights, strategic optimisation and passion for our business have been pivotal to the success of countless major film releases over the years.Chris Besseling, eOne Films
  • From straightforward project management and scheduling to more creative ideas, Influence Digital are flexible, innovative and adaptable. I am always grateful for the support and incredible experience.Niko Michault, Push Music Management (Jack Savoretti)
  • Influence Digital have been a crucial part of the Anjunabeats and Above & Beyond story for over 15 years, and we hugely appreciate the cutting edge expertise and sage advice they have given us during that time.Tony McGuinness, Anjunabeats / Above & Beyond
  • We were very fortunate to have had Influence Digital involved in promoting the P!nk Summer Carnival 2023 shows in the UK. They managed the campaign throughout and ensured we achieved the results we were after. It is always a great pleasure to work with the talented Influence Digital team.Ben Martin, Marshall Arts (P!nk and Elton John)
  • Influence were and continue to be paramount to the success of a number of projects across the ATC roster. They are brilliant creative thinkers, always on the ball, understanding of the artist's vision and a joy to work with.Jai Shaw, ATC Management
  • Influence Digital have a fantastic and dynamic team who truly understand their client’s needs. Having worked with a number of agencies, it’s great to come across one who genuinely feels like they’re part of your team. They’re highly collaborative and ultimately get things done and deliver results.Tom Noeding, RS Group
  • Influence Digital has really helped us reach our digital marketing goals. They are experienced, attentive and effective, and have proven to be an important asset in our organisation.Naoise Kavanagh, Jigsaw
  • It has been the biggest pleasure to work with Influence Digital, both as a team and also as individuals. They’ve felt like an extension of our team and I’m so grateful for it. What I especially appreciate is their ongoing motivation to make things better. They’ve set a very high benchmark for me.Sophie Rix, The Prince’s Trust