Instagram Extends Length Limit for Instagram Live Streams, Adds Live-Stream Archive
Livestreaming has become a part of our new normal and with that Instagram has announced two new options to help users maximize their Instagram Live streams.
Firstly, Instagram have extended their time limit for live streams from 60 minutes to 4 hours. This could benefit a variety of different entities as they are now able to adopt a much longer live stream on Instagram instead of relying on other platforms where they may not be as popular.
(Image Creds: SocialMediaToday)
As Instagram explained:
“This could help people such as instructors (yoga, fitness, schoolteachers etc.) who had to pivot to virtual classes, budding musicians, artists, or activists hosting discussions with fellow peers engage with their audience with no interruption from a 60 min time limit.”
In addition to this, Instagram is also launching the new option to archive your Instagram Live broadcast for up to 30 days. Users were able to download their Instagram Live video once it’s ended, but this was a raw video not including comments and reactions. Now those features will be included in the archives.
For more info on this story, head over to SocialMediaToday.
Finally, for our previous #SocialShort, click here.