How Is Facebook Keeping Your Data Safe?

Social Media Giant Extends End-to-End Encryption To Messenger Calls and Instagram Messages

Days after announcing its new privacy settings, Facebook announced that end-to-end encryption (E2EE) – a method to secure data communication between two parties – will soon be available on Messenger voice and video calls and Instagram DMs.

Effectively, E2EE is a security feature that stops third parties from snooping or eavesdropping in on your calls and messages.

The end-to-end encryption feature has been available to Facebook users since 2016, despite the company having faced ongoing pressures from governments to axe it from the site.

Facebook’s Ruth Kricheli, director of product management for Messenger, announced in a blog post last Friday:

Nobody else, including Facebook, can see or listen to what’s sent or said… End-to-end encryption is already widely used by apps like WhatsApp to keep personal conversations safe from hackers and criminals… It’s becoming the industry standard and works like a lock and key, where just you and the people in the chat or call have access to the conversation.”

[Image Creds: Tech Crunch ]

Additionally, Facebook is updating its expiring message feature; users will be able to select a period of 5 seconds to 24 hours before all new messengers disappear.

People expect their messaging apps to be secure and private, and with these new features, we’re giving them more control over how private they want their calls and chats to be.” – Ruth Kricheli

Finally, for our previous #SocialShort, click here.

  • Outstanding Agency! I've been working with Influence Digital and they consistently impress. Their expert team, clear communication, and innovative approach make them invaluable partners. Highly recommend!Alvaro Lopez, Primavera Sound
  • Across Paid Social and Creative, ID are experts in their field. Their collaborative approach, expert insights, strategic optimisation and passion for our business have been pivotal to the success of countless major film releases over the years.Chris Besseling, eOne Films
  • From straightforward project management and scheduling to more creative ideas, Influence Digital are flexible, innovative and adaptable. I am always grateful for the support and incredible experience.Niko Michault, Push Music Management (Jack Savoretti)
  • Influence Digital have been a crucial part of the Anjunabeats and Above & Beyond story for over 15 years, and we hugely appreciate the cutting edge expertise and sage advice they have given us during that time.Tony McGuinness, Anjunabeats / Above & Beyond
  • We were very fortunate to have had Influence Digital involved in promoting the P!nk Summer Carnival 2023 shows in the UK. They managed the campaign throughout and ensured we achieved the results we were after. It is always a great pleasure to work with the talented Influence Digital team.Ben Martin, Marshall Arts (P!nk and Elton John)
  • Influence were and continue to be paramount to the success of a number of projects across the ATC roster. They are brilliant creative thinkers, always on the ball, understanding of the artist's vision and a joy to work with.Jai Shaw, ATC Management