Facebook Updates Messenger API
After the recent announcement of integrating Facebook Messenger and Instagram Direct, Facebook has also updated their Messenger API to include support for Instagram messaging. This will provide businesses with a range of opportunities through its messaging tools.
As explained by Facebook:
“The new API features enable businesses to integrate Instagram messaging with their preferred business applications and workflows; helping drive more meaningful conversations, increase customer satisfaction and grow sales.”
The update will enable organizations and third party messaging providers to create new workflows to maximize Instagram Direct within your business messaging process.
The update will allow organizations and third party messaging provides to create new workflows in order to maximize Instagram Direct within your business messaging process. The update will also include automation responses through Instagram Direct, when you’re not physically able to reply as another way to engage with potential customers.
The new messenger API is still in beta, but those interested can now join the waitlist.
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