Facebook Rolls Out Innovative ‘News’ Feature

Social Media Becomes A Destination for News

Yesterday, Facebook rolled out its anticipated ‘News’ tab, featuring news from hundreds of leading national, local and lifestyle outlets.

The social media giant initially notified users of this feature at the beginning of December 2020. The ‘News’ feature promised to weave a blend of “curated and personalised top stories,” aiming to deliver “informative, reliable and relevant news,” into users’ feeds.

[Image Creds: Engadget]

Facebook’s aim in fusing News into the social media space is to “put original journalism in front of new audiences and provide publishers with more advertising and subscription opportunities to build sustainable businesses for the future.”

What types of news stories will appear on your feed?

The top news stories will be complemented by personalised stories, meaning you’ll get coverage on a breadth of topics, with some specifically tailored to your interests.

Back in December, Facebook announced its its partnership with a handful of publishers, including The Economist, The Guardian, The Independent, STV and hundreds of local news sites, some being Archant, Iliffe, JPI Media, Midlands News Association and Reach. Facebook also partnered with lifestyle outlets such as GQ, Cosmopolitan, Glamour, Vogue and many others.

The company has now extended this list, having recently partnered with Channel 4 News, Daily Mail Group, DC Thomson, Financial Times, Sky News and Telegraph Media Group. It is evident from this abundance of collaborations that Facebook’s ‘News’ feature will provide users with an eclectic and diverse range of content.

What are the key features of Facebook News?

  1. Today’s stories chosen by a team of journalists to catch up on the latest news as it breaks throughout the day.
  2. Personalisation based on the news you read, share and follow, so you can find new interests and topics from your favourite news outlets or publications you haven’t previously followed, creating a fresh and interesting experience every time.
  3. News sections to dive deeper into business, entertainment, health, science & tech and sport.
  4. Controls to make sure you see the articles, topics or publishers you want to see and hide those you don’t.

Facebook deems this development innovative and revolutionary – the company stated proudly on its website, “this is the beginning of a series of international investments in news” and believe “it is critical that regulatory environments invite this kind of investment and innovation.”

Finally, for our previous #SocialShort, click here.

  • Outstanding Agency! I've been working with Influence Digital and they consistently impress. Their expert team, clear communication, and innovative approach make them invaluable partners. Highly recommend!Alvaro Lopez, Primavera Sound
  • Across Paid Social and Creative, ID are experts in their field. Their collaborative approach, expert insights, strategic optimisation and passion for our business have been pivotal to the success of countless major film releases over the years.Chris Besseling, eOne Films
  • From straightforward project management and scheduling to more creative ideas, Influence Digital are flexible, innovative and adaptable. I am always grateful for the support and incredible experience.Niko Michault, Push Music Management (Jack Savoretti)
  • It has been the biggest pleasure to work with Influence Digital, both as a team and also as individuals. They’ve felt like an extension of our team and I’m so grateful for it. What I especially appreciate is their ongoing motivation to make things better. They’ve set a very high benchmark for me.Sophie Rix, The Prince’s Trust
  • We were very fortunate to have had Influence Digital involved in promoting the P!nk Summer Carnival 2023 shows in the UK. They managed the campaign throughout and ensured we achieved the results we were after. It is always a great pleasure to work with the talented Influence Digital team.Ben Martin, Marshall Arts (P!nk and Elton John)
  • Influence Digital have a fantastic and dynamic team who truly understand their client’s needs. Having worked with a number of agencies, it’s great to come across one who genuinely feels like they’re part of your team. They’re highly collaborative and ultimately get things done and deliver results.Tom Noeding, RS Group
  • Influence were and continue to be paramount to the success of a number of projects across the ATC roster. They are brilliant creative thinkers, always on the ball, understanding of the artist's vision and a joy to work with.Jai Shaw, ATC Management
  • Influence Digital has really helped us reach our digital marketing goals. They are experienced, attentive and effective, and have proven to be an important asset in our organisation.Naoise Kavanagh, Jigsaw
  • Influence Digital have been a crucial part of the Anjunabeats and Above & Beyond story for over 15 years, and we hugely appreciate the cutting edge expertise and sage advice they have given us during that time.Tony McGuinness, Anjunabeats / Above & Beyond