Facebook New Advertising Options for the Holiday
As we’re counting down the days for Christmas (65 days to go), Facebook has announced some new tools to make the most of the holiday season.
The main update is that you now have the ability to create Instagram ads with product tags within Ads Manager. This will enable you to add Instagram’s product tags directly to paid promotions.
While the feature itself is not new, but up to this point business were not able to add these tags specifically to their ads.
As explained by Facebook:
“Over the last year, advertisers have been testing the ability to turn organic shopping posts with product tags into ads on Instagram. Today, we’re launching a new way to create ads with product tags from scratch in Ads Manager. This gives businesses the option to use more commercial creative and copy compared to traditional organic posts. The available formats for ads with product tags include photos, videos and carousels.
We’re also adding new audience tools to help you reach new and existing customers who are interested in shopping across Facebook and Instagram. With Shopping Engagement Custom Audiences, businesses now have the ability to reach people who’ve already shown interest in their product or brand by doing things like saving a product, viewing a shop or initiating a purchase. And with Shopping Lookalike Audiences, you can grow your customer base by reaching shoppers who have similar interests to your existing customers on Facebook and Instagram.”
(source: Social Media Today)
Facebook is also testing discount features for Facebook & Instagram in the US. Facebook also announced they are launching a new Season of Support initiative to help business get holiday ready. This will include free marketing training, resources and more.
Finally, for our previous #SocialShort, click here