Facebook Faces Antitrust Lawsuits Over “Monopoly”

The US Takes Legal Action Against Social Media Giant

Facebook faces an existential threat in the form of twin antitrust lawsuits, one filed by the US government and the other by a coalition of states.

These lawsuits, brought against Facebook on Wednesday, accuse the exceedingly powerful conglomerate corporation of creating a monopoly in the market, in turn exerting its power to intimidate and flatten competitors. Facebook has further been accused of calculatedly shutting out software developers that had the potential to evolve into rivals.

New York Attorney General Letitia James, who is leading the US’s legal battle contends, “for nearly a decade, Facebook has used its dominance and monopoly power to crush smaller rivals and snuff out competition, all at the expense of everyday users.” The Guardian has labelled the situation the “biggest tech battle yet” and compares it to the longstanding lawsuit against Microsoft Corp in 1998.

Facebook’s acquisitions of Instagram and WhatsApp, believed to be part of a ‘buy or bury’ tactic, are the focus of these antitrust lawsuits. Federal regulators assert that these deals should be revoked, whilst Facebook contests that the acquisitions were authorised by regulators years prior to these allegations.

Facebook general counsel Jennifer Newstead stated, “The government now wants a do-over, sending a chilling warning to American business that no sale is ever final.” The company went on to say, “Antitrust laws exist to protect consumers and promote innovation, not to punish successful businesses,” and defended how it had invested millions to skyrocket the popularity of its mini-me apps, Instagram and WhatsApp.

We Are Social Media created a Twitter poll, asking users “Do you think Facebook has used illegal monopoly power to stifle competition, degrade personal privacy and crush rivals?” What’s your verdict?

https://twitter.com/WeRSM/status/1337043165417762817

It might be a while before anything changes, but this US legal action against Facebook could potentially transform the social media industry entirely.

Finally, for our previous #SocialShort, click here.

  • Outstanding Agency! I've been working with Influence Digital and they consistently impress. Their expert team, clear communication, and innovative approach make them invaluable partners. Highly recommend!Alvaro Lopez, Primavera Sound
  • Across Paid Social and Creative, ID are experts in their field. Their collaborative approach, expert insights, strategic optimisation and passion for our business have been pivotal to the success of countless major film releases over the years.Chris Besseling, eOne Films
  • From straightforward project management and scheduling to more creative ideas, Influence Digital are flexible, innovative and adaptable. I am always grateful for the support and incredible experience.Niko Michault, Push Music Management (Jack Savoretti)
  • It has been the biggest pleasure to work with Influence Digital, both as a team and also as individuals. They’ve felt like an extension of our team and I’m so grateful for it. What I especially appreciate is their ongoing motivation to make things better. They’ve set a very high benchmark for me.Sophie Rix, The Prince’s Trust
  • We were very fortunate to have had Influence Digital involved in promoting the P!nk Summer Carnival 2023 shows in the UK. They managed the campaign throughout and ensured we achieved the results we were after. It is always a great pleasure to work with the talented Influence Digital team.Ben Martin, Marshall Arts (P!nk and Elton John)
  • Influence Digital have a fantastic and dynamic team who truly understand their client’s needs. Having worked with a number of agencies, it’s great to come across one who genuinely feels like they’re part of your team. They’re highly collaborative and ultimately get things done and deliver results.Tom Noeding, RS Group
  • Influence were and continue to be paramount to the success of a number of projects across the ATC roster. They are brilliant creative thinkers, always on the ball, understanding of the artist's vision and a joy to work with.Jai Shaw, ATC Management
  • Influence Digital has really helped us reach our digital marketing goals. They are experienced, attentive and effective, and have proven to be an important asset in our organisation.Naoise Kavanagh, Jigsaw
  • Influence Digital have been a crucial part of the Anjunabeats and Above & Beyond story for over 15 years, and we hugely appreciate the cutting edge expertise and sage advice they have given us during that time.Tony McGuinness, Anjunabeats / Above & Beyond