Facebook Collaborates with Ray-Ban

The New Collection of Smart Glasses Has Arrived

In need of new specs and can’t get enough of connecting with your friends? Well, you are in luck, as Facebook has announced its unusual collaboration with Ray-Ban to introduce Ray-Ban Stories – the new collection of smart glasses.

https://twitter.com/Facebook/status/1436325174266245125

The glasses – adopting the new Wayfarer sunglasses model, similar to the original Ray-Bans sold in 1952 – went up for sale on Thursday across shops in the UK and US.

[Image Creds: Facebook]

Ray-Ban Stories will offer customers hands-free features, such as making calls, listening to music, and taking photos and videos.

This isn’t the first time social media glasses have been created; Snap released camera glasses five years ago, whilst Google released its ‘Google Glass’ eight years ago. However, Facebook’s Ray-Ban glasses have something over Google’s and Snap’s (which were criticised for looking too bulky and unusual): a normal and attractive design.

[Image Creds: Facebook]

That being said, Facebook have run into some issues with the glasses concerning privacy, as outlined in the video below:

 

The glasses cost a hefty price of $299 (£215). Will you be getting your pair soon?

Finally, for our previous #SocialShort, click here.

  • Outstanding Agency! I've been working with Influence Digital and they consistently impress. Their expert team, clear communication, and innovative approach make them invaluable partners. Highly recommend!Alvaro Lopez, Primavera Sound
  • Across Paid Social and Creative, ID are experts in their field. Their collaborative approach, expert insights, strategic optimisation and passion for our business have been pivotal to the success of countless major film releases over the years.Chris Besseling, eOne Films
  • From straightforward project management and scheduling to more creative ideas, Influence Digital are flexible, innovative and adaptable. I am always grateful for the support and incredible experience.Niko Michault, Push Music Management (Jack Savoretti)
  • Influence Digital have been a crucial part of the Anjunabeats and Above & Beyond story for over 15 years, and we hugely appreciate the cutting edge expertise and sage advice they have given us during that time.Tony McGuinness, Anjunabeats / Above & Beyond
  • We were very fortunate to have had Influence Digital involved in promoting the P!nk Summer Carnival 2023 shows in the UK. They managed the campaign throughout and ensured we achieved the results we were after. It is always a great pleasure to work with the talented Influence Digital team.Ben Martin, Marshall Arts (P!nk and Elton John)
  • Influence were and continue to be paramount to the success of a number of projects across the ATC roster. They are brilliant creative thinkers, always on the ball, understanding of the artist's vision and a joy to work with.Jai Shaw, ATC Management