Elon Musk Opts Out of Joining Twitter Board

Despite Conversations Between the Twitter Board and Elon Musk Pushing For This to Happen, He Has Not Decided to Join the Social Media Giant

Despite the numerous paths which could lead to success, the path which some choose in the end may not lead to where an organisation had intended to go. Whether or not this might change in the future in a positive is to be seen, but the decisions made will always have an impact regardless of the best intentions at play.

This phenomenon will be easily seen in Elon Musk’s decision not to join the Twitter board of directors, despite having acquired the largest amount of shares held by an individual of the company last week. This also goes against the conversations and announcements online, making this decision quite the u-turn. This comes at a time where Twitter was already facing issues of management, given the recent stepping down of former CEO Jack Dorsey.

[Creds: The Japan Times]

One of the main reasons Twitter may have wanted him on the board was to reduce his ability to control public opinions; in fact, as noted previously, Elon had forced Twitter’s hand in announcing an edit button was coming, having released a poll looking to find out which features Twitter users would like the most.

This remains important, as Elon Musk still seems to have a range of ideas he would like to implement on the platform. As he’s no longer joining the board, he is no longer limited to the number of shares he can purchase if he were on it. This in turn puts Elon in a very powerful position, as he himself has the financial resources to outright purchase Twitter if he wished to.

Additionally, given his great amount of interest in implementing new features on the platform, his decision to withdraw from the board may have a severe impact, given they may not be able to access his range of skills and experience in managing a larger company. But, in saying this, it may not be as negative as described, given he still holds a large amount of financial power over the direction of the company.

[Creds: BusinessTech]

Given the unprecedented decision Musk has made not to join the board of directors, Twitter users may now have to wait a while to see what the impact of his decision will be. But, whether this was for better or for worse will never fully come to light.

Finally, for our previous #SocialShort, click here.

  • Outstanding Agency! I've been working with Influence Digital and they consistently impress. Their expert team, clear communication, and innovative approach make them invaluable partners. Highly recommend!Alvaro Lopez, Primavera Sound
  • Across Paid Social and Creative, ID are experts in their field. Their collaborative approach, expert insights, strategic optimisation and passion for our business have been pivotal to the success of countless major film releases over the years.Chris Besseling, eOne Films
  • From straightforward project management and scheduling to more creative ideas, Influence Digital are flexible, innovative and adaptable. I am always grateful for the support and incredible experience.Niko Michault, Push Music Management (Jack Savoretti)
  • It has been the biggest pleasure to work with Influence Digital, both as a team and also as individuals. They’ve felt like an extension of our team and I’m so grateful for it. What I especially appreciate is their ongoing motivation to make things better. They’ve set a very high benchmark for me.Sophie Rix, The Prince’s Trust
  • We were very fortunate to have had Influence Digital involved in promoting the P!nk Summer Carnival 2023 shows in the UK. They managed the campaign throughout and ensured we achieved the results we were after. It is always a great pleasure to work with the talented Influence Digital team.Ben Martin, Marshall Arts (P!nk and Elton John)
  • Influence Digital have a fantastic and dynamic team who truly understand their client’s needs. Having worked with a number of agencies, it’s great to come across one who genuinely feels like they’re part of your team. They’re highly collaborative and ultimately get things done and deliver results.Tom Noeding, RS Group
  • Influence were and continue to be paramount to the success of a number of projects across the ATC roster. They are brilliant creative thinkers, always on the ball, understanding of the artist's vision and a joy to work with.Jai Shaw, ATC Management
  • Influence Digital has really helped us reach our digital marketing goals. They are experienced, attentive and effective, and have proven to be an important asset in our organisation.Naoise Kavanagh, Jigsaw
  • Influence Digital have been a crucial part of the Anjunabeats and Above & Beyond story for over 15 years, and we hugely appreciate the cutting edge expertise and sage advice they have given us during that time.Tony McGuinness, Anjunabeats / Above & Beyond