Elon Musk Emerges as Twitter’s Largest Shareholder

Elon Musk Now Has a 9.2% Stake in Twitter, Meaning He Owns Four Times More Shares Than Founder Jack Dorsey

In order for their platforms to grow and evolve, organisations may take rather unique routes to ensure they continue to operate in a sustainable fashion. Although the methods in which they can do so may vary, financial benefits will always continue to have a strong priority in guiding decisions.

No clearer is this than with Elon Musk’s recent acquisition of the largest amount of Twitter shares held by an individual, now owning 9.2% of the company. Along with this, Elon has now joined the Twitter board of directors; Parag Agrawal, the Chief Executive of Twitter, has already acknowledged the potential benefits Elon may bring to the platform.

Adding onto Parag’s comments, Elon was quick to respond, highlighting his incentive to change the platform:

“Looking forward to working with Parag & Twitter board to make significant improvements to Twitter in coming months!”

However, what remains to be seen is whether or not the changes he intends to implement may in fact benefit the Twitter community as a whole, or if they are changes only he himself wants to see.

[Creds: MSNBC]

One such instance includes the new “edit” feature Twitter are wanting to implement, having announced they had been working on it since last year, despite Elon’s recent poll he put out seeming to suggest they were only considering it. 

[Creds: The Guardian]

All of this remains important as Elon has been part of numerous controversies in the past regarding financial market influence, as well as multiple controversies on Twitter. In putting himself in this position, it could allow him to make some negative changes in order to help him continue to persevere on the platform. But, this could allow him to potentially contribute further to the platform in a positive manner, especially given his ability to turn Tesla into a trillion-dollar company.

[Creds: The Guardian]

Although the immediate impact of his decisions are yet to be seen, it will take some time to see if Elon’s new influence on the company will bring about positive change.

Finally, for our previous #SocialShort, click here.

  • Outstanding Agency! I've been working with Influence Digital and they consistently impress. Their expert team, clear communication, and innovative approach make them invaluable partners. Highly recommend!Alvaro Lopez, Primavera Sound
  • Across Paid Social and Creative, ID are experts in their field. Their collaborative approach, expert insights, strategic optimisation and passion for our business have been pivotal to the success of countless major film releases over the years.Chris Besseling, eOne Films
  • From straightforward project management and scheduling to more creative ideas, Influence Digital are flexible, innovative and adaptable. I am always grateful for the support and incredible experience.Niko Michault, Push Music Management (Jack Savoretti)
  • It has been the biggest pleasure to work with Influence Digital, both as a team and also as individuals. They’ve felt like an extension of our team and I’m so grateful for it. What I especially appreciate is their ongoing motivation to make things better. They’ve set a very high benchmark for me.Sophie Rix, The Prince’s Trust
  • We were very fortunate to have had Influence Digital involved in promoting the P!nk Summer Carnival 2023 shows in the UK. They managed the campaign throughout and ensured we achieved the results we were after. It is always a great pleasure to work with the talented Influence Digital team.Ben Martin, Marshall Arts (P!nk and Elton John)
  • Influence Digital have a fantastic and dynamic team who truly understand their client’s needs. Having worked with a number of agencies, it’s great to come across one who genuinely feels like they’re part of your team. They’re highly collaborative and ultimately get things done and deliver results.Tom Noeding, RS Group
  • Influence were and continue to be paramount to the success of a number of projects across the ATC roster. They are brilliant creative thinkers, always on the ball, understanding of the artist's vision and a joy to work with.Jai Shaw, ATC Management
  • Influence Digital has really helped us reach our digital marketing goals. They are experienced, attentive and effective, and have proven to be an important asset in our organisation.Naoise Kavanagh, Jigsaw
  • Influence Digital have been a crucial part of the Anjunabeats and Above & Beyond story for over 15 years, and we hugely appreciate the cutting edge expertise and sage advice they have given us during that time.Tony McGuinness, Anjunabeats / Above & Beyond