New Options for How Tweets Are Sent Out Are Being Tested, Which Could Allow for New Ways of Engagement Online
In order to further enhance engagement, some brands are enabling the ability to collaborate with others online. As a result, organisations are hoping to further push conversations taking place on their platform, and should therefore help maintain brand reputations in the long-run.
No clearer is this right now than with Twitter, who have recently been testing out new formats to allow people to co-author tweets online. While this may sound a bit ridiculous given Twitter’s 280 character limit, this could enable a way for more people to work collaboratively with others.
Although this may open up an avenue of abuse and misuse, Twitter have already introduced a range of measurements to prevent these things from happening. The steps for a collaborative tweet to be published are as follows:
- A person must write their tweet, and then send it off to someone else for the collaboration.
- The account you wish to collaborate with must be public
- The account who you want to collaborate with must also follow you back
- The account who you want to collaborate with must accept the proposal, and then the tweet can be published.
All of this remains important, as it would allow for a great amount of collaboration between users on the platform. This can be especially pertinent to brands, as it would make sure all branded partnerships would be fully approved, and help ease the methods of communication between the relevant stakeholders.
Coupled with the improvements made in helping content creators track their revenues from other monetisable features Twitter introduced recently, this should allow them to more easily track how they can earn money on the platform, and continue to allow Twitter to benefit from their presence.
In helping to create different avenues of collaboration, Twitter are allowing themselves to further promote engagement not just between users and brands, but between each other. This in turn should create a sustainable ecosystem, allowing Twitter to remain relevant for a long time coming.
Finally, for our previous #SocialShort, click here.