In today’s platform-centric culture, consumers are at the centre of every business strategy. Within this…
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5 Iconic Songs Revived by TikTok
In the age of TikTok, tracks once buried in the archives are experiencing a glorious…
The Future of Fashion
The fashion industry, already known for its creativity and innovation, is now adopting the transformative…
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In the vast world of beverages, one drink has captivated the masses with its ongoing…
Barbie vs. Oppenheimer
…Or is it ‘Barbenheimer”? The ‘Barbie vs Oppenheimer’ debate has become a phenomenon on social…
Netflix: The Password Police
Back in 2016, Netflix tweeted, “Love is sharing a password” – so, what changed? If…
The Unfolding Drama Between Zuckerberg’s Threads and Musk’s Twitter
The release of Zuckerberg’s Threads has sent shockwaves through the tech industry, captivating millions of…
The Influence of Music Partnerships in Modern Marketing
Music has long played a vital role in marketing strategies, but with the meteoric rise…
Tricks and Techniques for TikTok
Insights from our latest ID Academy TikTok is the app of the moment and a…
TikTok Just Hit One Billion Followers
You’ve heard it for the last couple of years – TikTok is the future. TikTok…