Hunger Games: Ballad of the Songbirds and Snakes thrilled Hunger Games fans when it hit…
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Christmas Adverts in a Cost of Living Crisis
The UK’s cost of living crisis presents a fresh challenge for retailers this festive season…
Navigating the TikTok Shop Landscape: Social Proof in the Age of Fast-Advertising
TikTok has established itself as the go-to platform for young entrepreneurs and small brands, propelling…
The TikTok Trend That Could Save Bookstores
TikTok often earns recognition for its trendy dances and acting challenges. Recently, the platform has…
Reflecting On Recent Met Gala Themes Ahead Of Sleeping Beauties: Reawakening Fashion
Every first Monday in May, the Metropolitan Museum of Art holds the Met Gala, benefiting…
The Scent of Success: #PerfumeTok’s Influence on Niche Fragrances and Luxury
Nowadays, if you ask a stranger about the perfume they’re wearing, you’re likely to get…
The Quiet Rebellion Of Loewe’s New Campaign
This week, fashion brand Loewe debuted 88-year-old actor Dame Maggie Smith as the new face…
The Mystery Behind the Marketing Campaign Netflix Hit ‘Lupin’
Netflix is renowned for pushing boundaries through original marketing campaigns. Audiences saw this with ‘Beef’,…
The Pros and Cons of Using Chat GPT in Content Marketing
Since its introduction, Chat GPT has thrown the whole world into a frenzy. This cutting-edge…
Paris Fashion Week: Bed Bug Hysteria
The unexpected social media sensation of Paris Fashion Week – bed bugs. Influencers spark bed…