Adidas’ “Hey Jude” UEFA EURO 2024 Advert

The UEFA EURO 2024 is well underway, and Adidas are winning the competition in the advertising sphere.

The renowned sportswear brand’s latest EURO advert is an instant classic, centred on Jude Bellingham and cut to the Beatles’ timeless hit ‘Hey Jude’.. 

[Video Creds: Adidas]

The advert delivers a straightforward, powerful message to its athletes: ‘Hey Jude, You Got This.’

Jude Bellingham takes the spotlight, showing how he embraces fan support and navigates the pressures of past disappointments. The ad features England’s historic moments of despair and appearances from David Beckham, Ian Wright, Frank Lampard, Stormzy and Laura Woods.

[Image Creds: Hypebeast]

It depicts the journey of a nation’s hope, driven by a new generation of England players striving for success in Germany this summer. It also conveys a message of belief and support from fans to the players. This film is the latest instalment in Adidas‘ global brand campaign, aimed at reducing negative pressure in sports.

[Featured Image Credit: Official Charts]

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