Instagram Tests Transcript Option for Stories
Instagram is currently experimenting with a new ‘Closed Captions’ sticker for Instagram Stories, which generates auto-transcribed captions in a variety of text formats.
https://twitter.com/MattNavarra/status/1369351891445030918?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1369351891445030918%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.socialmediatoday.com%2Fnews%2Finstagram-tests-new-auto-captions-option-for-instagram-stories%2F596409%2F
This clip, shared by Matt Navarra, exemplifies the process:
- You add the Captions sticker to your video clip.
- A ‘Transcribing audio…’ message pops up on your screen.
- A transcription is added to your video, appearing in time with your speech.
Instagram seems to be testing four different text style options, including typewriter-esque block text, basic block letters and the option to emphasise words using larger font.
The tool might be a winner for brands and creators – they can reach a wider audience, avoid any lost information from sound-on/sound-off confusion, plus they have the added benefit of visually emphasising words that might drive sales or draw users in.
This option has been a long time coming – Instagram has been developing the option since at least August last year, according to Mobile Developer and “leaker,” Alessandro Paluzzi:
https://twitter.com/alex193a/status/1293358087798173696
This feature is currently in test mode, only available to a selection of creators. Stay tuned though, as Instagram will likely roll it out to the general public soon.
Finally, for our previous #SocialShort, click here.
