TikTok Influencers Kyle Thomas, Ehiz Ufuah and Poppy O’Toole Will Provide Sessions On Content Creation
Social media giant TikTok is opening its first UK pop-up venue in Westfield Shopping Centre, Shepherds Bush. Set to open its doors from 22 July to 8 August, the fittingly termed ‘For You House’ will allow fans to interact with famous influencers for a £5 fee.
The influencers confirmed for the project are British TikToker Kyle Thomas, comedian Ehiz Ufuah, chef Poppy O’Toole, freestyle footballers Jeremy Lynch, and Ben Black. These online sensations will offer fans advice on creating exciting and fresh content for their TikTok feeds.
Holly Harrison, Fashion and Retail Brand Partnerships Manager at TikTok, stated: “Creators are at the very heart of the TikTok experience, and to be able to celebrate them once again in real life with this incredible activation at Westfield London is a unique chance for our community to see the For You feed brought to life.
“The experience of video and retail are becoming increasingly intertwined, and to be able to bring TikTok to life together with Westfield London was a challenge that our team relished.”
Wannabe TikTokers can book sessions at the ‘For You House’ where they can film, create and collaborate on new content and receive complimentary TikTok merchandise.
The pop-up has several rooms, including those containing green-screens and backdrops, as well as a kitchen and dressing room.
Harita Shah, the marketing director for UK events at Westfield’s parent company Unibail-Rodamco-Westfield, stated:
“TikTok has become a cultural phenomenon. It’s where many of our visitors are getting their inspiration from, whether that’s fashion trends, the newest home styling influencer or foodie fads.”
“Having a physical space at Westfield London gives TikTok the chance to immerse shoppers and new creators in full 360 experience where the best of the online platform merges with a real-life experience.”
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